Toyota Unveils 2024 Crown Sport in Japan with Hybrid Power

Toyota continues to expand its revered Crown family, which has been a part of the automotive landscape since 1955. After the successful launch of the Crown sedan in the United States last year, Toyota is now introducing the Crown Sport crossover in Japan. Additionally, Toyota plans to expand the Crown family further with the introduction of a low-slung sedan and an SUV, slated to hit the Japan market in November and early next year respectively.

The Crown Sport, measuring 4,720mm in length and 1,880mm in width, positions itself firmly among SUVs like the BMW X3. This vehicle offers ample space for both passengers and cargo, all while maintaining a sleek and dynamic profile. What sets the Crown SUV apart is its lower stance, demonstrating Toyota's commitment to finding a harmonious balance between design, performance, and practicality.

Equipped with a MacPherson strut suspension in the front and a multi-link setup in the rear, along with eye-catching 21-inch wheels, the Crown Sport promises a harmonious blend of style and performance. A noteworthy feature of this vehicle is the rear-wheel steering, enhancing its agility and maneuverability on the road.

One of the standout design elements of the Crown Sport is its striking rear fenders that extend dramatically outward from the D-pillars to the rear tyres, embracing an avant-garde design approach. The sculpted sides seamlessly merge with the vehicle's unique front end, which draws inspiration from the hammerhead shark, sporting slim and contemporary lights reminiscent of the latest Prius model.


Inside the Crown Sport, you'll find a dashboard design mirroring that of the sedan, featuring a 12.3-inch digital gauge cluster and a 12.3-inch touchscreen infotainment system. A notable addition to the interior is the vehicle's innovative "sound-regulating" roof, designed to reflect sounds within the cabin, thus enhancing the communication experience for all occupants.


In Japan, the Crown Sport offers two powertrain options. The first is the standard hybrid powertrain, equipped with a 2.5-litre inline-4 engine, similar to the US-spec Crown, delivering a combined 236 horsepower. The second option is a brand-new plug-in hybrid setup utilising a 2.5-litre inline-4 engine. However, specific power figures and battery details are yet to be disclosed.

Toyota has set an ambitious sales projection of 700 units per month for the Crown Sport. It will be available exclusively in the Sport Z trim level, with a price tag of 5,900,000 yen (approximately RM187,123). Currently, Toyota is accepting orders for the Crown Sport, with availability limited to the Japan market.

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