Sime Motors Autoshow Launching At Bukit Jalil Stadium from Jan 10 to 12

Sime Motors is about to launch their first event of year with the Sime Motors AutoArena, scheduled for January 10 to 12 at the National Stadium Bukit Jalil. This marks the first time an automotive exhibition will be hosted within the stadium, with vehicles displayed around the outer running track, Rocket League style.

The event will feature an extensive lineup of brands under the Sime Motors umbrella, including BMW, MINI, BMW Motorrad, BYD, Ford, Hyundai, Jaguar, Land Rover, and Volvo. Additionally, Sime Darby Auto Selection will also present a vast array of pre-owned vehicles for those looking for an upgrade or a first car.

Attendees can anticipate exclusive promotions tailored to each brand, along with opportunities for test drives. The event will also include various activities and a merchandise display, aiming to attract thousands of visitors from the region. 

Jeffrey Gan, Managing Director of Southeast Asia for Sime Motors, stated, "Sime Motors AutoArena signifies our commitment to delivering unforgettable experiences to our customers." He further emphasized the company's evolution in engaging with customers through innovative methods, culminating in this landmark event at the National Stadium Bukit Jalil. 

"We’ve evolved from showroom events to outdoor carparks and air bases, and now, taking over the National Stadium Bukit Jalil. This serves as a testament to our growth and unwavering passion for engaging and connecting with our customers through innovative ways.”, he added.



The Sime Motors AutoArena is scheduled to run from 9:00 AM to 7:00 PM daily during the event dates. For more information, register your interest at the official Sime Motors website.

This event follows previous successful automotive showcases by Sime Motors, such as the Sime Darby Motors Automania held in September last year at Bukit Jalil stadium, which featured exceptional deals from multiple brands and attracted a significant number of visitors.

Along with the wide selection of vehicles, brands like Auto Bavaria are promoting the event with messages such as "Step into 2025 with the best deals at Sime Motors AutoArena,".

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