Chery Malaysia dominates Q1 2024 sales race

In the first quarter of this year, Chery Malaysia has already surpassed its sales figures for the entirety of 2023, selling 4,564 vehicles compared to last year's tally of 4,501 units. 

Notably, the brand commenced customer unit deliveries in September. Currently, there are over 9,000 Chery vehicles on Malaysian roads.

The best-selling model in Chery's current Malaysian lineup is the Omoda 5, with 3,703 units sold in Q1 2024. However, it closely trails behind the Proton X50, which sold 5,444 units during the same period, including exports.

During the same period, Chery Malaysia sold 788 units of the Tiggo 8 Pro, which is in close competition with its Proton counterpart, the X90, tallying 1,065 units including exports. Notably, the Tiggo 8 was offered in a single variant, unlike the X90, which debuted last May with four variants and starts from nearly RM20k higher than the RM109k Omoda.

Recently, Chery expanded its lineup with the introduction of the Omoda E5, a fully electric model priced at RM147k and equipped with an eight-year battery warranty. Powered by a 204 PS/340 Nm front-mounted motor and a 61 kWh lithium iron phosphate (LFP) battery from BYD, the Omoda E5 boasts a range of up to 430 km on the WLTP cycle.

Furthermore, Chery Malaysia announced its plans to expand its network, ending 2023 with 32 outlets across the country and 550 employees. As of January, it had 18 3S/4S centers and 10 body and paint facilities in operation. The company aims to increase its network to 48 outlets and 16 body and paint centers this year.

Looking ahead, Chery is set to introduce the Tiggo 7 Pro, previewed last month, with deliveries and launch anticipated by the end of May.

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